Shout & ANZ.
Shout app design.
UX / UI / Android & iOS
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Background.
With a growing list of new functionalities on the Web that couldn’t be performed on the App, I was tasked with a redesign project to better align the two platforms, develop a strategic design direction for a UX structure that would easily fit an upcoming roadmap of features, and uplift the UI.
Strategic design direction.
An upcoming roadmap of new features meant we needed to strategically adjust the information architecture. A bottom nav bar was introduced (replacing a hamburger menu) to better categorise menu items and improving discoverability.
Improved discoverability.
The App homepage was adjusted to increase the discoverability of both fundraisers and charities. Components were designed to be easily rearranged and reused when upcoming features were added to the App.
Enhanced search.
The search needed to be expanded to fit the addition of fundraisers and the future arrival of auction and ticketing event features. New filtering options improved personalised discoverability by allowing donors to browse specific causes that were important to them.
Donations & merchandise.
The ability for charities to sell merchandise was one of the more complex additions of functionality to the app. The selling of merchandise needed to consider variants, shopping carts, shipping details and payment methods.
Outcome.
We are currently working with the development team through the delivery stages of this project. The project timeline is estimated to take 8 months. Mainly due to the decision to move forward with development of a new tech-stack (the original app was using dated technology).
As we begin the build, we have a focus on the building out and documenting of a design system of components and interaction animations to speed up development in later stages and keep the experience consistent.