NewsPerform.
Odds Android App.
UX / UI / Android.
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Odds android app.
Background.
Odds is a platform which offers betting odds comparison plus editorial content to better inform wagerers across a variety of sports, racing and entertainment events. After early growth on web and iOS platforms, the need for an expansion into an Android app presented the opportunity for me to lead the design.
Informed improvements.
A focus on being relevant and informative by providing the user with the necessary tools, right when they need them most. Breaking news, tips, market movements and odds comparison components needed to be strategically designed into a new IA structure that aimed to be more personalised towards to the users needs.
