NewsPerform.
Sun Racing (UK).
UX / UI / Android, iOS & Web
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How does the world view horse racing outside of Australia?
With ambitions of entering the UK market, NewsPerform partnered with The Sun to create Sun Racing. This sparked the need for new stand alone apps (Android and iOS) and the integration of new features into the existing sports section of The Sun website. As the lead designer, I worked closely with product leads, business analysts and senior executives from beginning through to completion of the project. This included customer research, ideation, prototyping and user testing through to the handover of high fidelity visual designs and the overseeing of the development stages.
Racing form guide.
Quick-bet user flow.
Keeping users within the app.
Through reviewing analytics it was clear that users were visiting the app, doing their form analysis, then leaving to place their bets from a bookmakers app.
To streamline this process, a quick-bet functionality was implemented with the aim of keeping users within the app for the full cycle of their betting experience.
Remote collaboration.
Working closely with the digital news team in the UK, new components were designed to match the current design system and be easily placed within the existing website templates.
Thesun.co.uk sports section.
Web components.